On the one hand I feel the desire to drop a sighing Jesus as to how stupid this is (how many companies/ideas were thought to be just ridiculous). On the other h

On the one hand I feel the desire to drop a sighing Jesus as to how stupid this is (how many companies/ideas were thought to be just ridiculous). On the other hand I can't help but see the similarity with plain old advertising, where someone gets paid to read lines to a camera and fake feelings on how awesome/cool something is. We know ice cream doesn't provoke orgasm like facial expressions in most people, but somehow the spots still get made and sold. This could turn out to be huge. For instance, there are night establishments that have entertainers (singers, mainly) who get requests from the audience to say something, in exchange for money. It gets pretty ridiculous like things that go like "Let those who come from neighborhood X know that we have plenty of money and we made it ages ago... Screw the new rich. Check out my {fancy_car} outside.. Die of jealousy". These people are considered stupid by almost everyone, however we're talking about serious cash. Alcohol, women, drugs, and egos. Some individuals leave something like $200k on the table on a given night. They want to be remembered as badasses or something. Then there's the give and take. The entertainer gets paid. Even poor people put in money for their 15 seconds. Ads are about products, in general. Cameo seems to be about people, and people have egos. This could really turn out to be huge, despite the initial cheesiness.