There's at least some ever-so-modest value-add: AFAICT they're insured against and/or will pursue renters for accidental damage of the equipment. But if they f

There's at least some ever-so-modest value-add: AFAICT they're insured against and/or will pursue renters for accidental damage of the equipment. But if they fail to do better identity verification, they're worthless. How hard would it be to mail a postcard to the address?