3 ms·
It's also pretty common in event promotion. Sell tickets in tiers, but make the capacity of the first two tiers ridiculously small, like 10 or 15 in total. They
by tomphoolery 7y ago
It's also pretty common in event promotion. Sell tickets in tiers, but make the capacity of the first two tiers ridiculously small, like 10 or 15 in total. They'll sell out relatively quickly, and it feels like the ticket price is going to jump, so if you do it right, most people will buy their tickets at a slightly inflated rate, and you make more money.
Then you promote online saying stuff like "ABOUT TO SELL OUT! ONLY 50 TICKETS LEFT!" the week before to drive more sales. :P