Bingo. It's not unrealistically "techo optimistic" to point out that technical solutions are often much more effective and realistic to implement than trying t

Bingo. It's not unrealistically "techo optimistic" to point out that technical solutions are often much more effective and realistic to implement than trying to change deep-seated culture. Imagine if we responded to ozone depletion by insisting people give up air conditioning and refrigerators instead of just developing non-depleting refrigerants like we did. That would've been a fast-track to public apathy or downright hostility toward fighting ozone depletion.