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I was thinking the same thing. Either the product managers or the PR people are tone deaf (or why not both?). I once saw a PR person talk about how you had to

I was thinking the same thing. Either the product managers or the PR people are tone deaf (or why not both?). I once saw a PR person talk about how you had to earn your way to allow yourself to be part of certain larger societal conversations. Start at grass roots, earn trust there, step up to communities, earn trust there, step up to local governments etc etc. Being big doesn't earn you anything out the gate. I liked this idea. However charitably you think about Facebook, I don't think you could possibly surmise that Facebook has earned its way to the conversation of its stated aims of helping people who can't get credit cards use digital currency. I think Libra would have been marketed much better if it had been a separate company with FB taking a 51% controlling stake, and these other validators making up the rest.

drcode 7y ago
I think the real PR disaster will come when FB tries to "square the circle" and explains exactly how they are gonna keep people's Libra transactions fully isolated through the Colibra foundation while simultaneously allowing every FB app to have a built-in Libra wallet... I can't wait to hear the mental gymnastics that will be required to continue to uphold that claim.
JumpCrisscross 7y ago
> the product managers or the PR people are tone deaf Evidence points to a massive lack of co-ordination with this launch. Government relations (together with the relevant House and Senate committees) learned about the launch from the news briefing. This whole thing appears to be a shambling mess, born out of desperation more than ingenuity.