Killing all your customers is clearly a bad market strategy. But I expect that to truly maximize profits, you'd aim to price the drug a little higher than what

Killing all your customers is clearly a bad market strategy. But I expect that to truly maximize profits, you'd aim to price the drug a little higher than what some patients can possibly pay. Sure, a few people will die as a result, but your higher profit on the others will more than compensate for that lost income. It shouldn't be too hard to set up a nice little model to compute exactly what percentage of patients left to die will pay off most. Obviously this is awful, gross reasoning. But I think it's pretty solidly what pure economics would lead you to, and I expect that's what the term "mass murder for profit" is referring to.