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That’s a “just so” story. You’re looking at something that is easily explained by incompetence, stupidity and irrationally, yet you’re working to transform it i
by lkrubner 7y ago
That’s a “just so” story. You’re looking at something that is easily explained by incompetence, stupidity and irrationally, yet you’re working to transform it in your head into something rational. Take a moment to think of the money they’ve wasted and what do they gain? How likely is a sale? Did Fullstack imagine this scenario when they authorized their marketing firm to spend this money? Or is the marketing firm simply trying to spend money so they can bill for something?
- onion2k 7y agoI was being a bit facetious about you posting on here, but the point I was making was serious. In advertising there's a thing called the "effective frequency"[1] which is the number of times you need to see an ad before it has an impact on you. Obviously this series of adverts has worked on you - you know the brand and you use it as an example of which ads you remember. If the company is advertising in order to raise the level of engagement they're getting that's a fail; if their ads are intended to get people talking about the company that's actually a pretty good result. There are more reasons to advertise your business that simply "getting more sales". Indirect communication is very useful. [1] https://en.wikipedia.org/wiki/Effective_frequency https://en.wikipedia.org/wiki/Effective_frequency