If you look at Google's Corporate Social Responsibility marketing then you will see they have done great things to cut down on food waste in their canteens. The

If you look at Google's Corporate Social Responsibility marketing then you will see they have done great things to cut down on food waste in their canteens. They do things like composting their coffee beans and not using plastic straws. The data centers are running off clean energy rather than king coal. But they do all of this so that the videos that you are concerned by can be watched by millions, if not billions, of people. The videos I find particularly irksome are the ones where things get smashed up just for likes. How many brand new iPads does it take to stop a bullet? Obviously everyone wants to know the answer to that so a 10 minute monetising video will get 10 million views and ten Apple gadgets smashed to pieces. But there are also videos of people restoring old computer gadgets that also get ten million views. So it is not necessary for computers, cars or anything else consumer to be smashed to pieces for likes. Ordering 1000 hamburgers for a video will cost $5K in burgers but will bring in ad revenue 10x that so it is cost effective to destroy the burgers. In some ways it is good to have one person do a video of something expensive and planet trashing so everyone can have that question answered without having to trash their own stuff, so it is 'planet saving'. But when every youtuber is just smashing up or wasting more and more stuff it gets a bit silly. So there is Google using wind farm powered electricity so that they can have content creators trashing the planet. The advertisers get their eyeballs so it works. But it is against the Google CSR statement. In the demonetization debate where people critical of the allowed range of political thinking get their oxygen supply cut off we get into issues of censorship and whether Google et al. have too much clout. I would like to see some action taken against Google so that the planet trasher types get their videos demonetised. So food waste should result in an instant demonetization. Chuck one egg at someone for likes and that should be it, no money. Deliberately destroy new consumer goods, instantly no money. Testing something to destruction, e.g. how high you can drop your phone need not be a problem, that need not be demonetised, but 'how many iPads does it tale to stop a bullet' is a different kettle of fish and easy to identify as 'trash stuff for likes'. I think that if a little bit of pressure was to be put on Google to pull the monetization levers we could get the lifestyle excesses of the influencers under control.