This is no different than anything else. You hype what you're working on so people get interested and throw money at you. AR/VR glasses, AI, self driving cars,

This is no different than anything else. You hype what you're working on so people get interested and throw money at you. AR/VR glasses, AI, self driving cars, it's all the same. You generate interest, make lots of money and who cares if it ever gets to market.