However, it is missing the disclaimers that the article says this influencer insists on using > Van Ness's posts are clearly labeled as ads, with the caption #

However, it is missing the disclaimers that the article says this influencer insists on using > Van Ness's posts are clearly labeled as ads, with the caption #advertisement or #sponsoredcontent [...] Altman is diligent about using those hashtags. It wouldn't be too hard for the FTC to crack down on sponsored content that isn't tagged as sponsored. Of course they don't have the budget to go after everyone, but they can fine one big player and make a heavy handed example of a handful of small ones (who won't actually get hurt, the free publicity will be worth it to them). The cost of compliance is cheap, so everyone will make sure to display the "sponsored content" sign. That, like the article, misses the point, however: like placebo drugs, ads work just fine even if you know they are ads.