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Actually the brand you mentioned seem to be legit, as in not one face of a vast multinational. They do just the brand you mention. They are not owned by Nestle
by Theodores 7y ago
Actually the brand you mentioned seem to be legit, as in not one face of a vast multinational. They do just the brand you mention. They are not owned by Nestle or anyone else.
Meanwhile, Hill Bros are anything but. They were owned by Nestle but are now part of this outfit:
http://www.mzb-group.com/en/brands http://www.mzb-group.com/en/brands
It is crazy how the core product is merchandised to different people around the world.
In the UK we get one of their brands at train stations and it all seems cool and locally British. But what is not so obvious is that the other coffee place at the station that seems not connected to the chain is also selling the same product with Italian branded beans. So the apparent choice is lining the same pockets of the global mega corp.
Obviously there is choice but sometimes the choice seems imagined, the megacorp can monopolise a locality such as a station.
Coffee is a product for grown ups but when you look at the MZB portfolio it seems that only in America do they treat their customers to a dumbed-down, sugared-up childish product with garish packaging. This is not just this mega-corp, if you go into a British supermarket and find a special shelf area with American products you will see some true crimes when it comes to ultrabright and childish packaging. Sometimes the cereal boxes have to have stickers over some of the nutrition claims on the pack as Trading Standards would just have those products off the shelves immediately if they weren't sanitised that bit.
The mega corp will sell the ultra adulterated products for the US market and have another brand to cater for the hipsters that want heritage, eco-whatever, taste and what not.
I think I really will be sticking with plain tea or skipping the intermediate steps and just going for sugar coated crack cocaine. It is all pulling the same levers in the brain.
- buboard 7y agoI would think that the differences in american marketing is because they are selling to a market that is 4-20 times larger than any european market, so you get more common denominators. Plus they have a longer tradition of consumerist culture.