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You didn't know about that Opensearch trick because it's not actually true... it doesn't really work. Google acquires page titles from a variety of sources, in
by dfabulich 16y ago
You didn't know about that Opensearch trick because it's not actually true... it doesn't really work. Google acquires page titles from a variety of sources, including Dmoz, domain name, and inbound links.
For example:
Search for [msnbc], and it shows up as “msnbc.com” … title tag: “Breaking News, Weather, Business, Health, Entertainment, Sports, Politics, Travel, Science, Technology, Local, US & World News – msnbc.com”
[new yorker] shows up as “The New Yorker” … title tag: “National and world news, Profiles, culture, reviews, fiction, poetry : The New Yorker”
[redfin] shows up as “Redfin” … title tag: “Search Homes for Sale & Find Real Estate Agents Who Put You First | Redfin”
None of those pages have opensearch documents.
- danecjensen 16y agoYou are correct. I knew that google was showing brands like the redfin example, but when I saw the opensearch xml document, I assumed it was a way to relay more meta information to google. It appears that the actual purpose of the opensearch xml document is to describe the search engine which exists on the homepage of airbnb.com. That explains why more sites don't do it. It isn't actually relevant unless you are running a custom search engine. We have updated the blog post, and I'm sorry for the confusion about this point. Still, I very much believe in the takeaway message that it is important to craft a strong title for your website.
- slewis 16y agoPlease put an edit at the top of the article in addition to the one at the bottom. This article has the potential to waste the time of those who don't read all the way through.