Hi I’m Jack, Noocaf founder. Thought I’d provide a bit of a background into what (and why) Noocaf is: As with a lot of businesses, Noocaf started as a problem

Hi I’m Jack, Noocaf founder. Thought I’d provide a bit of a background into what (and why) Noocaf is: As with a lot of businesses, Noocaf started as a problem I wanted to fix for myself. I’ve always been a big coffee fan, both of its taste and its effect profile. I’ve also always been into self improvement through mediums like working out, meditating, and nootropics. My routine with coffee used to be that I would make a cup and either put l-theanine powder into the drink or take an l-theanine capsule so that I was getting what is by far my favorite and in my opinion the most underrated nootropic combo. As someone who likes to experiment and optimise I soon wanted to add more nootropics to my routine, though quickly realised that I’d be that guy who was drinking coffee and having 5 or 6 pills at the same time (or dumping a whole bunch of white powder into my coffee) to get the effect that I wanted. This may not be an image many people want to paint of themselves and definitely not the simplest way to get the effects I was looking for. So I thought, as long as the taste of the coffee isn’t tainted by extra ingredients: why not just find a way to infuse these nootropics into the coffee blend and make my own great tasting coffee enriched with the nootropics I wanted to consume on a daily basis? What’s super interesting to me is the idea of coffee with purpose. There are so many nootropics and supplements out there that can be utilized to make a coffee for focus, for working out, fasting, and more. I think the idea of getting more out of a simple cup of coffee and having it be tailored to an effect profile is something definitely worth exploring. Our first product is the Focus blend, which is designed with high performance in mind. We carefully selected these nootropics to complement the caffeine, enhancing the brain-boosting effects. They also improve brain functionality and health, as well as providing benefits to memory and recall. This special mix of attention-sharpening and calming ingredients results in a relaxed and focused state of mind. I think a big market for Noocaf is those who are put under heavy cognitive strain for long periods of time, so wanted to post here and see what you all think and hopefully come away with some good feedback for improvement.