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If Kim Kardashian gets paid to post a photo wearing a brand, is that an ad? What if she just gets paid to wear a brand for the day, and it happens to make it on
by AmericanChopper 7y ago
If Kim Kardashian gets paid to post a photo wearing a brand, is that an ad? What if she just gets paid to wear a brand for the day, and it happens to make it onto Instagram? And why stop there? If a TV show or Movie has some product placement in it, should a ‘sponsored content’ subtitle be displayed every time the product appears?
Trying to protect people from content is an endless rabbit hole of ineffective strategies that usually end up doing more harm than good. Why not just leave it up to people to take some personal responsibility for how they consume instagram content?
- tty2300 7y agoMake it a legal requirement to mark paid promotions and anyone found to be doing paid promotions without marking it is at risk of huge fines. I recall that in the UK, TV programs are already required to do this.
- Ziggywz 7y agoIt is already a requirement by the ASA to clearly label ad posts on Instagram too.
- pjc50 7y agoThe ASA rules also apply to instagram, but enforcement is necessarily sparse: https://www.asa.org.uk/news/new-guidance-launched-for-social-influencers.html https://www.asa.org.uk/news/new-guidance-launched-for-social...
- albertgoeswoof 7y agoNot even a fine, just kick them off Instagram. For an influencer that’s their entire life gone in one move