Maybe he didn't mean that the title is irrelevant from a SEO perspective (I don't think he meant that, it's hardly a closely guarded secret). Maybe he doesn't

Maybe he didn't mean that the title is irrelevant from a SEO perspective (I don't think he meant that, it's hardly a closely guarded secret). Maybe he doesn't think people tend to google for "breaking news" much. Maybe he meant that ranking is great, but what if people don't click your jabberwocky title because it's confusing. Just sayin'.