I think the point is that even if such a service were completely decentralized, there would be the same calls to action against it. The point being made in the

I think the point is that even if such a service were completely decentralized, there would be the same calls to action against it. The point being made in the article is not so much about the companies themselves, it's about how people communicate with each other on such platforms (even if the author intended otherwise).