Isn't this how almost all redevelopment happens? The city puts out a call for proposals, and various architectural firms and builders submit master-planned mega

Isn't this how almost all redevelopment happens? The city puts out a call for proposals, and various architectural firms and builders submit master-planned mega proposals, and one gets picked? Why is SideWalk labs any different than redevelopment projects that happened elsewhere? I mean, this project is for a location (77 hectares) that is barely bigger than the Apple campus (71 hectares). They've proposing to develop a tiny slice of the city, about the size of most large condominium projects that localities approve. If SideWalk Labs was not associated with Alphabet, but say, one of these (https://www.cpexecutive.com/post/2017-top-development-firms/ https://www.cpexecutive.com/post/2017-top-development-firms/) I bet it pretty much would have gone under the radar, and people would be enjoying their new waterfront without batting an eye.