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I don't think this has anything to do with the Opensearch.xml file, from what I've seen Google is also doing this manually. Previously they have been using the

I don't think this has anything to do with the Opensearch.xml file, from what I've seen Google is also doing this manually. Previously they have been using the title from DMOZ but, Check out our startup in the SERPS "StoreCrowd" the branded search returns the brand name in the results. However our title reads more like "Coupon Codes, Deals & Discounts for Online Stores" We launched an Australian version with an optimised title tag but it appears in branded search as "StoreCrowd Australia". Neither sites are in DMOZ nor do we use the Opensearch protocol.

steveklabnik 16y ago
Google does do some of this, but it's not fully automatic. You still mark up your content, but it makes it easy for them to pull it out: http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html http://googlewebmastercentral.blogspot.com/2009/05/introduci...
underdown 16y ago
Agreed. this happens to most brands once they get some brand search going. has nothing to do with the site search