Currently I pay the website (or channel in your example) directly for premier content, but what is being proposing would involve me paying a marked up price to

Currently I pay the website (or channel in your example) directly for premier content, but what is being proposing would involve me paying a marked up price to my ISP that passes that on to the website they choose. Or would there be a $10/mo for email/3 "content" websites? I can get everything for $20/mo currently (Roadrunner lite is $20). Broadband is SO cheap now, how could anyone justify paying less than $20/mo for way, way less access? I don't really see any way that a free market could support a neutral Internet right now - these "schemes" will be forced down our throats.