It's becoming increasingly clear to me that most customer support for modern tech products is happening via social media. Building a large enough following that

It's becoming increasingly clear to me that most customer support for modern tech products is happening via social media. Building a large enough following that you're capable of generating an outrage machine when something goes wrong is becoming almost a kind of insurance policy now. In the short term, I imagine this is better for companies, since a very small number of these incidents actually generate enough outrage to need fixing. In the long term, I wonder if companies will ultimately regret creating an environment where every consumer immediately goes public with every complaint they have on social media as soon as something goes wrong?