No, shopping mall is not the right analogy. Amazon is much closer to a consignment store in this regard -- doubly so for the "fulfilled by Amazon" stuff. You've

No, shopping mall is not the right analogy. Amazon is much closer to a consignment store in this regard -- doubly so for the "fulfilled by Amazon" stuff. You've walked into Amazon's store; the stuff on the shelves happens to be owned by someone else, but Amazon is displaying it, handling the transaction, providing customer service, and so on. And while a (large enough) consignment store can't police everything, I think for egregious enough problems they can't have their cake and eat it too. This is the same crap that Uber tries: if you want the power to control the (work|sale) experience to such a degree, then you have to take responsibility when it goes wrong.