I would suggest a way to look at DAAS is through the lens of what has long been called "Decision Support", and apply it to what might now be called "microdecisi

I would suggest a way to look at DAAS is through the lens of what has long been called "Decision Support", and apply it to what might now be called "microdecisions." So- think about the personal microdecisions you make on a daily basis, especially the small ones- shopping/cooking/eating; cleaning; dressing; commuting; etc- and appreciate how many of those are not data-driven, are rather just based on assumption, habit, history, etc. Appreciate how many things one wonders about, idly, throughout the day, in regard to those microdecisions. With some reflection it's easy to see that having various kinds of data would lead to your making different micro decisions. Some of those microdecisions can substantively impact things that are important- health, wealth, happiness- so will become business opportunities. Apply that to microdecisions made in the course of work...