"buying some of exactly the same thing." What exactly is this thing? You are right though. People don't buy data, just like they don't buy a SaaS product. The

"buying some of exactly the same thing." What exactly is this thing? You are right though. People don't buy data, just like they don't buy a SaaS product. They buy something if it solves a direct need, saves them money, or helps them generate more revenue. And like all things, it does need to have a clear, understandable story and value proposition.