I think maybe that problem is that external sites are owned by old school marketing types - who do not have the knowledge and skills required for the 21st centu

I think maybe that problem is that external sites are owned by old school marketing types - who do not have the knowledge and skills required for the 21st century. For example the botched SEO changes ASOS made recently - that actually made the front pages of the financial press in the UK This is my persona opinion and does not imply any connection with my employer.