A plumber open shop in a highly competitive neighborhood with thousands of other plumbers right at the customers' fingertip. He is highly-skilled, or at least

A plumber open shop in a highly competitive neighborhood with thousands of other plumbers right at the customers' fingertip. He is highly-skilled, or at least he believes himself to be. But he doesn't believe in marketing. "Marketers are bottom-feeders." Said plumber did not do well. Blame everyone except his ego.