I understand that artificial scarcity of "information products" is a rapidly drying moat, but we need to come up with a new way to pay people to make these sort

I understand that artificial scarcity of "information products" is a rapidly drying moat, but we need to come up with a new way to pay people to make these sort of things. I don't care if some people get shit for free, what I care about is incentivising (sp?) creation. There are a lot of products that would create real value for users/consumers that nevertheless require bucketloads of effort to create. Not only do we want the would-be creators of these things to not be stuck flipping burgers to pay the rent, but market price for competing products can still be a great way to surface which are better than others.