4 ms·

This is 100% how search engine optimization works, the consultants are correct. As a marketer, when I search for marketing information on Google 70%-90% of the

This is 100% how search engine optimization works, the consultants are correct. As a marketer, when I search for marketing information on Google 70%-90% of the time all of the stuff on the 1st page generally isn't teaching me anything I didn't already know. But as someone who does this exact thing, I know how expensive good content is - hiring an author to write 3,000 words of valuable information for a reader can cost $500 - $1000 per page. Add another $400 - $1,000 for the consultants time on that page. Or you can hire writers that produce lower value information for $30 - $120 per 3,000 words that ranks just as well as high quality content. The first thing I thought when I saw Elon Musk's writing AI was how powerful of a search marketing tool this is. Reducing your content cost to effectively zero gives you a HUGE competitive advantage. I know a publisher programmatically generating content and generating millions of organic search visits a month for marginal costs reaching 0 - they pivoted to a tech company after identifying their #1 problem was content costs were too high and ad revenue was too low. Now they're selling this technology to other publishers.

pdimitar 7y ago
What I don't like about your line of thinking is that creating such content should even cost money. Knowledge should be free at our point in time and supposed evolutional stage. But it's not. I'd gladly donate some local lectures on the stuff I know if I had the time. But I wouldn't charge money for it. Knowledge should be free. And internet should have become mega yellow pages on steroids like a decade ago.
- colechristensen 7y ago
  If you think knowledge should be free, contribute to freely available knowledge in some useful way you can.
  - pdimitar 7y ago
    I do. My main barrier to being more useful and community active is my limited time. As I said above, I wouldn't charge a penny if I had the time to share more knowledge.
- siphon22 7y ago
  >I'd gladly donate some local lectures on the stuff I know if I had the time. It sounds like your time is a limited resource and you choose to allocate it to other areas of your life instead of for the good of spreading knowledge. Why then, do you think others should give their time away for free? Not trying to be hostile, just a thought for you.
  - pdimitar 7y ago
    No offense taken, yours is a valid criticism -- until you meet 20+ internet marketers in real life. There are a lot of very greedy people with a lot of time on their hands but they choose to try and strangle the internet instead of bettering it. And I am left saddened that I have a family to support, health to improve, and work on having my own retirement fund. Maybe start a business or two as well. Trust me I get it. But currently I have to think of the future and there are only 14-15 active hours a day. Yours remains a valid remark. If we want to have useful internet then maybe a lot of personal lives have to be sacrificed.
    - siphon22 7y ago
      I get where you're coming from. But I'm going to offer another perspective. There is a shitload of content being made on the internet, and I believe you too would agree the vast majority of content on the web could be hardly called "knowledge" and are more likely to have a negative effect than good on society. And it's literally all free, they don't get paid for that, it's just what people naturally do, and technological advancements have made it really easy to do. In such a landscape, how do we incentivize the proliferation of actually useful content and knowledge? It's not so easy as to just putting words out there most of the time is it? The content we consider valuable have significant amounts of time, research, and thought behind them I would assume. Time is a limited resource, and it is often that the people who have the most valuable knowledge to offer have less of it while those who post meaningless crap have the most.
      - deleted 7y ago
        [deleted]
- CondensedBrain 7y ago
  >> "Knowledge should be free at our point in time and supposed evolutional stage. But it's not." We only evolved technologically. Our economic systems are still stuck in the 19th century. The planet's cultures are still recovering from a string of empires that valued domination and assimilation over cooperation. For now, I have to charge for my skills to live. Some day I hope to be able to have hobbies and share their output without having to monetize them to fund the efforts.
  - pdimitar 7y ago
    Can't disagree, you're crushingly correct. I don't want to charge for programming either but yeah, this is the era we're living in.
- hanspeter 7y ago
  The knowledge is free. It's available with a click from Google.
  - akie 7y ago
    It’s also available without Google.
- rchaud 7y ago
  Knowledge can be free, with the caveat that you'll usually get what you pay for. We think back fondly of the early Internet when there were all types of truly informative sites. But we forget that few people even had the Internet back then, and it wasn't commerce-oriented in the way it is now. And back then, those with the capability to put websites online, without things like Blogspot, Wordpress, and the like, were a pretty select minority who had the technical chops and a desire to spread information without expecting any compensation.
zbentley 7y ago
But then the people writing high quality content end up drowned in the deluge, and the market drives itself towards the local minima of quality. That is very, very fucked up.
TelmoMenezes 7y ago
> The first thing I thought when I saw Elon Musk's writing AI was how powerful of a search marketing tool this is. "Search marketing" is the current euphemism for spamming?
JohnnyPageviews 7y ago
Can you share the publisher's name? My company would be very interested in this service.

pdimitar 7y ago

What I don't like about your line of thinking is that creating such content should even cost money. Knowledge should be free at our point in time and supposed evolutional stage. But it's not. I'd gladly donate some local lectures on the stuff I know if I had the time. But I wouldn't charge money for it. Knowledge should be free. And internet should have become mega yellow pages on steroids like a decade ago.

colechristensen 7y ago
If you think knowledge should be free, contribute to freely available knowledge in some useful way you can.
- pdimitar 7y ago
  I do. My main barrier to being more useful and community active is my limited time. As I said above, I wouldn't charge a penny if I had the time to share more knowledge.
siphon22 7y ago
>I'd gladly donate some local lectures on the stuff I know if I had the time. It sounds like your time is a limited resource and you choose to allocate it to other areas of your life instead of for the good of spreading knowledge. Why then, do you think others should give their time away for free? Not trying to be hostile, just a thought for you.
- pdimitar 7y ago
  No offense taken, yours is a valid criticism -- until you meet 20+ internet marketers in real life. There are a lot of very greedy people with a lot of time on their hands but they choose to try and strangle the internet instead of bettering it. And I am left saddened that I have a family to support, health to improve, and work on having my own retirement fund. Maybe start a business or two as well. Trust me I get it. But currently I have to think of the future and there are only 14-15 active hours a day. Yours remains a valid remark. If we want to have useful internet then maybe a lot of personal lives have to be sacrificed.
  - siphon22 7y ago
    I get where you're coming from. But I'm going to offer another perspective. There is a shitload of content being made on the internet, and I believe you too would agree the vast majority of content on the web could be hardly called "knowledge" and are more likely to have a negative effect than good on society. And it's literally all free, they don't get paid for that, it's just what people naturally do, and technological advancements have made it really easy to do. In such a landscape, how do we incentivize the proliferation of actually useful content and knowledge? It's not so easy as to just putting words out there most of the time is it? The content we consider valuable have significant amounts of time, research, and thought behind them I would assume. Time is a limited resource, and it is often that the people who have the most valuable knowledge to offer have less of it while those who post meaningless crap have the most.
    - deleted 7y ago
      [deleted]
CondensedBrain 7y ago
>> "Knowledge should be free at our point in time and supposed evolutional stage. But it's not." We only evolved technologically. Our economic systems are still stuck in the 19th century. The planet's cultures are still recovering from a string of empires that valued domination and assimilation over cooperation. For now, I have to charge for my skills to live. Some day I hope to be able to have hobbies and share their output without having to monetize them to fund the efforts.
- pdimitar 7y ago
  Can't disagree, you're crushingly correct. I don't want to charge for programming either but yeah, this is the era we're living in.
hanspeter 7y ago
The knowledge is free. It's available with a click from Google.
- akie 7y ago
  It’s also available without Google.
rchaud 7y ago
Knowledge can be free, with the caveat that you'll usually get what you pay for. We think back fondly of the early Internet when there were all types of truly informative sites. But we forget that few people even had the Internet back then, and it wasn't commerce-oriented in the way it is now. And back then, those with the capability to put websites online, without things like Blogspot, Wordpress, and the like, were a pretty select minority who had the technical chops and a desire to spread information without expecting any compensation.

zbentley 7y ago

But then the people writing high quality content end up drowned in the deluge, and the market drives itself towards the local minima of quality. That is very, very fucked up.

TelmoMenezes 7y ago

> The first thing I thought when I saw Elon Musk's writing AI was how powerful of a search marketing tool this is. "Search marketing" is the current euphemism for spamming?

JohnnyPageviews 7y ago

Can you share the publisher's name? My company would be very interested in this service.