I don't think Google is worse than Apple when it comes to privacy. Google has more of your information by nature of their products (search, recommendations, etc

I don't think Google is worse than Apple when it comes to privacy. Google has more of your information by nature of their products (search, recommendations, etc are incredibly personal). Apple sells you mostly non-cloud services, which have an inherently smaller attack surface in aggregate than what google offers in aggregate. What's difficult about the whole situation is you're likely safer using google stuff than entrusting your data to 20 different small services / products that each need updates, each have their own EULAs, each have potentially different approaches to data protection and respecting user privacy. I tried going off google stuff before (owncloud + my own email server + etc etc) and the sheer amount of engineering maintenance needed to administrate it all is incredibly demanding. The amount of stuff google has on me (e.g nest cams, email, browser, youtube, search, photos, android) is scary. But the benefits these things have for my daily life are high, and their stewardship of my data up to now has been really trustworthy. I use takeout to export my data a few times a year. My personal info? Found in a large number of dumps; from LinkedIn twice, from adobe once, from a myriad of retailers many times. If Google lost my data there would be a lot more blowback than "I guess I should just change my password and maybe my phone number..." Google isn't incentivized to sell your data either because that removes their leverage. They're incentivized to _refer_ you correctly. Unpopular opinion puffin: they've done a good job to let people opt-out of data collection, export their data, encrypt data at rest, patch security vulnerabilities actively, etc. There are few other companies I trust to take care of these things correctly. Cloud-based products make our lives easier. Figuring out how to (enforceably) regulate them so that they can be safe for everyone and not misused is more impactful saying "we should do everything on our own devices." (Which is what apple mostly says, because they sell those devices.)