I think offering equity is a good idea. I have been on the other side of the table multiple times. Often the temptation to guide the client into more work is ha

I think offering equity is a good idea. I have been on the other side of the table multiple times. Often the temptation to guide the client into more work is hard to resist. Having equity can reduce this conflict of interest. Agencies can be damn good at what they do and product development isn't everything. Sales, marketing, fund raising etc play a huge part in execution too! I can recommend https://www.crowdform.co.uk/ https://www.crowdform.co.uk/ - Disclaimer I work for them!