Kind of the opposite. Amazon and other big retailers dominate, sometimes you want to know what other people are selling and to buy from them. Right now there is

Kind of the opposite. Amazon and other big retailers dominate, sometimes you want to know what other people are selling and to buy from them. Right now there isn't a lot of point in ecommerce as the land grab has already gone. My idea of a better filter is to rate pages on the quality of the HTML. SEO is never about that and the search engines essentially ignore all the element tags. If there was an incentive for people to write non-bloated HTML that used all the elements and had proper document outlines rather than just look pretty then I think we could eliminate people who can't do decent web pages, including Amazon.