The article looks a bit suspicious and FUD to me: first they say "here is five reasons why AMP in Gmail is bad" and then just put out five general essays about

The article looks a bit suspicious and FUD to me: first they say "here is five reasons why AMP in Gmail is bad" and then just put out five general essays about how Google is bad. AMP as tech is certainly good for users. Google pushes it a tad too hard and sometimes is at the edge of abusing it, but overall effect on UX is very positive. There's no monopoly here: anyone can take advantage of this tech (and I believe most search engines do). AMP in email is even more innocent: in the end, you already are inside Gmail inbox, what could go wrong from there? Current Gmail actions[1] are very useful, and if AMP could do even better - count me in. [1] https://developers.google.com/gmail/markup/overview#gmail_actions https://developers.google.com/gmail/markup/overview#gmail_ac... edit: link to Gmail actions