I'll add to that: Protagonist is trying to make money selling email marketing services. It isn't working. He wants to make money (it's not a charity) There ar

I'll add to that: Protagonist is trying to make money selling email marketing services. It isn't working. He wants to make money (it's not a charity) There are millions of dollars per month to be made in ranking #1 for Mortgages. Protagonist says it is easy. Protagonist isn't making the money that would bring in. But it's easy. That it takes no skill. But he can't make the monies. Why this article is upvoted is very odd. The article does bring up an interesting topic, there are issues with the incentives SEO places. Just like the incentives that directories placed, anyone remember AAAA Plumbing Services? Or before that, with paying writers per word/line (I'm looking at you books from the 1800s) Aligning incentives is hard. And it's interesting. But the arrogance of the person who wrote the article is amazing, not to mention the cognitive dissonance he must experience. I personally couldn't get over that to really appreciate the larger topic being covered.