What everyone is essentially fighting over is scraps left behind by Facebook so this makes perfect sense. AOL went sideways when internet users grew up and lef

What everyone is essentially fighting over is scraps left behind by Facebook so this makes perfect sense. AOL went sideways when internet users grew up and left their walled gardens, messed up again with MySpace what with the lukewarm response of AIM Pages back in 2006. Now Aol is spending cash on trinkets to pretend they can still worm their way into the center of a non-competent user's internet life. Aside from their content publishing offerings almost every one of their product offerings is fourth class, or third at best. But damn, are they ever good at producing nuggets of content to slap ad relevance algorithms against. They're in a hard position though, what can you do with millions in users and billions in cash in 6, 9, 12 months time to still stay relevant and competent in a post-Zuckerberg Man of the Year world? No, you can't hire a hit. You can only appease shareholders with churn. I'm going to predict the future: In 3 months time everyone in an AOL/Aol database gets sent an email telling them to plug in feeds from other more successful web services. In 6 months time people forget this because behavior can't be modified. In 12 months time a social media consultant will still try to convince you their about.me page is worth putting on business cards. But by then we would be onto the new shiny.