I'm not an expert but have worked with some, developing seo tools. What I've seen is that Google or FB ads are used by big clients that can afford it as a quic

I'm not an expert but have worked with some, developing seo tools. What I've seen is that Google or FB ads are used by big clients that can afford it as a quick and easy way to get visits. An seo 'expert' whose main recommendation is to get Google ads is no expert at all. They can be part of a marketing campaign but are by no means the most cost effective way to getting good rankings, and users are more likely to click on organic search results than ads.