this article is really something. the author is complaining about the spammy nature of the "Internet" when they are in fact complaining about the spammy nature

this article is really something. the author is complaining about the spammy nature of the "Internet" when they are in fact complaining about the spammy nature of search results, particularly those on Google. and yet, the whole thrust of the argument is a complaint about difficult it has been to participating very aggressively in the dynamic that leads to this spammy nature. if they have a problem with this, they have a problem not with the Internet but with search engines as the primary discovery mechanism of web sites. and if they have a problem with that, participating in the literal exact thing that results in what they are complaining about without reflecting on their own behavior is very odd.