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> Who is it for? I hate this question. I think it’s from the marketing from the past. Now you have one to one relationship with your customers. Who cares what
by hartator 7y ago
> Who is it for?
I hate this question. I think it’s from the marketing from the past. Now you have one to one relationship with your customers. Who cares what marketing group they belongs to?
At SerpApi.com, we have this issue constantly from industry outsiders. If you have the need, you’ll use us. If not, you don’t and that’s fine.
- djstein 7y agohey this is actually a really interesting product. thanks for posting it
- davidivadavid 7y ago"Who is it for" can be answered through needs-based segmentation, i.e. exactly what you said. Who is it for? It's for people who need x,y,z. You still need to have a clear definition of that if you want to e.g. evaluate market size, or do any sort of marketing/sales afterwards.
- maxlamb 7y agoWhy do you assume this question related to marketing at all? A company founder should always have an idea of what kind of people would most benefit/need the product, and target that audience first.