>But what do you call a new business that a founder is fully committed to (so, not a side business) but without an aim to grow to a huge valuation (just enough

>But what do you call a new business that a founder is fully committed to (so, not a side business) but without an aim to grow to a huge valuation (just enough profit to live)? You call it "a little Italian restaurant on the web". At least, @DHH (Rails and Basecamp founder) does: Short compilation of his original talk, by Werner Vogels, Amazon CTO: https://www.youtube.com/watch?v=fHHXddS0m14 https://www.youtube.com/watch?v=fHHXddS0m14 Full DHH talk at Startup School 2008: https://www.youtube.com/watch?v=0CDXJ6bMkMY https://www.youtube.com/watch?v=0CDXJ6bMkMY And it can give more than just enough profit to live. A lot more.