That might be one way to reframe this to avoid the AgeLab paradox mentioned by Gopnik: "Old people will not buy anything that reminds them that they are old."

That might be one way to reframe this to avoid the AgeLab paradox mentioned by Gopnik: "Old people will not buy anything that reminds them that they are old." Rather than, "Here's a site for older programmers," it could be, "Here's a site that will help you bypass all those crappy hurdles that younger orientated startups will put in your way." Of course, I wouldn't be surprised if a lot of younger programmers started flocking to that site as well. I know I would. But then I'm old enough to be protected by the ADEA myself.