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Great intro, but where’s the actual article? (Also it’s pretty harsh to say that it takes “little talent” to become an SEO expert. Like all industries, there a

Great intro, but where’s the actual article? (Also it’s pretty harsh to say that it takes “little talent” to become an SEO expert. Like all industries, there are charlatans selling snake oil, but there are experts who have invested a lot of time in developing their skill sets, and it’s not nice to be so dismissive.)

bdcravens 7y ago
I don't even think the author is talking about charlatans. I think the point is the barrier to entry is pretty low, and how do you define what is an "expert"? "SEO expert" is just a few letters you stick on your LinkedIn profile or business card; some will be experienced, ethical experts that get results for sure. I see it the same way I see network marketing: yes, some turn Mary Kay or essential oils into viable careers, but that doesn't invalidate the common criticisms.
luckylion 7y ago
From my personal experience with SEO people: the experts make large sums of money running their own sites. The non-experts run around with lofty promises and "consult" for other's sites.
walshemj 7y ago
If it requires so little talent why in 2019 is the quality a lot of websites so poor? some examples is why do sites still misuse H tags or have problems like creating a simple xml site map that handles escaping characters when required
shripadk 7y ago
"but where’s the actual article?" There isn't. It is another article that will end up in the SEO landfill the author is complaining about along with other "spammy" articles that already exist in the landfill. In essence, this is another "spammy" article to promote his product cleverly disguised as an anti-spam/anti-SEO article. I suspect an SEO agency actually told him to write this article to generate conversation (people who resonate with the intro will share it on all social circles and cause it to go "organically" viral). As they say, all publicity is good publicity. This is as meta as it gets!
nunez 7y ago
Lol when I thought I got to the actual content, I was one paragraph away from the article ending

bdcravens 7y ago

I don't even think the author is talking about charlatans. I think the point is the barrier to entry is pretty low, and how do you define what is an "expert"? "SEO expert" is just a few letters you stick on your LinkedIn profile or business card; some will be experienced, ethical experts that get results for sure. I see it the same way I see network marketing: yes, some turn Mary Kay or essential oils into viable careers, but that doesn't invalidate the common criticisms.

luckylion 7y ago

From my personal experience with SEO people: the experts make large sums of money running their own sites. The non-experts run around with lofty promises and "consult" for other's sites.

walshemj 7y ago

If it requires so little talent why in 2019 is the quality a lot of websites so poor? some examples is why do sites still misuse H tags or have problems like creating a simple xml site map that handles escaping characters when required

shripadk 7y ago

"but where’s the actual article?" There isn't. It is another article that will end up in the SEO landfill the author is complaining about along with other "spammy" articles that already exist in the landfill. In essence, this is another "spammy" article to promote his product cleverly disguised as an anti-spam/anti-SEO article. I suspect an SEO agency actually told him to write this article to generate conversation (people who resonate with the intro will share it on all social circles and cause it to go "organically" viral). As they say, all publicity is good publicity. This is as meta as it gets!

nunez 7y ago

Lol when I thought I got to the actual content, I was one paragraph away from the article ending