It’s easy to forget that the web isn’t just read only. I fear the reductionist mindset that made AMP, and your comment, a primary forced tech in the first plac

It’s easy to forget that the web isn’t just read only. I fear the reductionist mindset that made AMP, and your comment, a primary forced tech in the first place. If google really wanted a faster internet they would put a proper incentive model in place for it and not add this layer of abstraction. Curious what I mean here? For each extra 500ms penalize the page by +page in the results. What would this do? Overnight agencies and marketers would cease to create huge bulky platforms/sites/pages with sloppy plugins. We would be forced to really consider speed a function of UX. In addition to this a lot of the junk trackers like adroll would be gone or innovated to be faster.