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The ad industry has almost no control over how people like to wear their hair. It can just advertise products that support what's already popular - long or shor

by cm2012 7y ago

The ad industry has almost no control over how people like to wear their hair. It can just advertise products that support what's already popular - long or short hair, frizzy or straight, etc.

ModernMech 7y ago
It's the other way around from my observation. My wife subscribes to these high end fashion magazines. You'll see a runway style featured in there, something like tribal prints. Six months later or so and you'll start seeing tribal print everything in mall stores. Then you'll see it in Target. Before you know it, everyone is wearing tribal prints and they don't know why. There's a scene in "The Devil Wears Prada" that tries to convey this process: "You think this has nothing to do with you. You go to your closet and you select… I don’t know… that lumpy blue sweater, for instance because you’re trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don’t know is that that sweater is not just blue, it’s not turquoise. It’s not lapis. It’s actually cerulean. And you’re also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent… wasn’t it who showed cerulean military jackets? I think we need a jacket here. And then cerulean quickly showed up in the collections of eight different designers. And then it, uh, filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room from a pile of stuff."
- cm2012 7y ago
  That's editorial decision making. Not ads. And usually the editors notice the style getting popular among trendy people and then writes about it/uses it in the fashion show.

by cm2012 7y ago

The ad industry has almost no control over how people like to wear their hair. It can just advertise products that support what's already popular - long or short hair, frizzy or straight, etc.

ModernMech 7y ago

It's the other way around from my observation. My wife subscribes to these high end fashion magazines. You'll see a runway style featured in there, something like tribal prints. Six months later or so and you'll start seeing tribal print everything in mall stores. Then you'll see it in Target. Before you know it, everyone is wearing tribal prints and they don't know why. There's a scene in "The Devil Wears Prada" that tries to convey this process: "You think this has nothing to do with you. You go to your closet and you select… I don’t know… that lumpy blue sweater, for instance because you’re trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don’t know is that that sweater is not just blue, it’s not turquoise. It’s not lapis. It’s actually cerulean. And you’re also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent… wasn’t it who showed cerulean military jackets? I think we need a jacket here. And then cerulean quickly showed up in the collections of eight different designers. And then it, uh, filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room from a pile of stuff."

cm2012 7y ago
That's editorial decision making. Not ads. And usually the editors notice the style getting popular among trendy people and then writes about it/uses it in the fashion show.