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Did Amazon (the company) really need this? I don't get it. It feels like bullying for no real purpose.

swixm 7y ago
Does Google really need .google? They don't, but why not get it if it's available? I find these new TLDs to be abhorrent, but if they exist, why not own one if you can?
- stephenr 7y ago
  Google isn’t the English name of a huge rainforest.
  - sova 7y ago
    fatal flaw not naming your global conglomerate after a physical location. why not just incorporate a small territory in the pacific, dub it "google republic" and then go for .google?
- yayana 7y ago
  With toll free numbers every land grab makes sense to the buyer, but no one else can take .google and existence of this and other brand TLDs will suck for their product experiences.
bsza 7y ago
Other than a countermeasure against phishing, perhaps.
booleandilemma 7y ago
If only to prevent someone from creating a site with the name dontshopat.amazon, fuck.amazon, betterthan.amazon, etc. It could be a defensive thing.
- dalai 7y ago
  They still don't need exclusive rights to the TLD. I doubt Brazil or one of the other eight countries was planning to create such domains.
- lozenge 7y ago
  They would have been able to object to ICANN when the other application for .amazon was put in.
- bonestamp2 7y ago
  Could also be a security issue. Creating one of those sites would surely help nefarious actors create amazon related scam sites. If amazon controls the TLD then only amazon can create .amazon sites.
- marvin-83 7y ago
  I think the defensive aspect is underestimated. I know from personal experience that carving out a clear online domain name is a lot harder with the expansion of tlds. Also, I expect phishing sites will have an ever easier time registering convincing domains. So we're going to end up relying on browser blacklisting... not exactly an improvement for security.
is_true 7y ago
Did anyone needed this? I don't think so. In my country we have a cctld for tourism and most companies don't care neither do clients.
kzrdude 7y ago
Does anyone need the custom TLDs?
- sjwright 7y ago
  Disposable email services seem to find them useful.
- dgemm 7y ago
  Only ICANN really needs them, because money.
dodobirdlord 7y ago
Well, Amazon asked for it to begin with, and the involved South American nations filed to have it blocked. It doesn't seem at all like bullying for Amazon to continue to make their case instead of just abandoning it. Much like the .aws TLD, this provides some level of protection against phishing attacks and makes obvious when a page is an authentic Amazon page.

Does Google really need .google? They don't, but why not get it if it's available? I find these new TLDs to be abhorrent, but if they exist, why not own one if you can?

stephenr 7y ago
Google isn’t the English name of a huge rainforest.
- sova 7y ago
  fatal flaw not naming your global conglomerate after a physical location. why not just incorporate a small territory in the pacific, dub it "google republic" and then go for .google?
yayana 7y ago
With toll free numbers every land grab makes sense to the buyer, but no one else can take .google and existence of this and other brand TLDs will suck for their product experiences.

bsza 7y ago

Other than a countermeasure against phishing, perhaps.

booleandilemma 7y ago

If only to prevent someone from creating a site with the name dontshopat.amazon, fuck.amazon, betterthan.amazon, etc. It could be a defensive thing.

dalai 7y ago
They still don't need exclusive rights to the TLD. I doubt Brazil or one of the other eight countries was planning to create such domains.
lozenge 7y ago
They would have been able to object to ICANN when the other application for .amazon was put in.
bonestamp2 7y ago
Could also be a security issue. Creating one of those sites would surely help nefarious actors create amazon related scam sites. If amazon controls the TLD then only amazon can create .amazon sites.
marvin-83 7y ago
I think the defensive aspect is underestimated. I know from personal experience that carving out a clear online domain name is a lot harder with the expansion of tlds. Also, I expect phishing sites will have an ever easier time registering convincing domains. So we're going to end up relying on browser blacklisting... not exactly an improvement for security.

is_true 7y ago

Did anyone needed this? I don't think so. In my country we have a cctld for tourism and most companies don't care neither do clients.

kzrdude 7y ago

Does anyone need the custom TLDs?

sjwright 7y ago
Disposable email services seem to find them useful.
dgemm 7y ago
Only ICANN really needs them, because money.

dodobirdlord 7y ago

Well, Amazon asked for it to begin with, and the involved South American nations filed to have it blocked. It doesn't seem at all like bullying for Amazon to continue to make their case instead of just abandoning it. Much like the .aws TLD, this provides some level of protection against phishing attacks and makes obvious when a page is an authentic Amazon page.