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Court in India asks Google to not send traffic to site with hijacked keywords
- gingabriska 7y agoAren't all search ads, essentially hijacked keyword driven as most users do not expect ads there when they look for information?
- astatine 7y agoSure. I wonder if this will lead to the interesting question - is the use of trademarked words as keywords by the competition fair use? Or will trademarks be disallowed from such use in the future with only the trademark holder being permitted to use them.