4 ms·

> Using the exact same proprietary font in their logo was a really dumb idea It’s not the same font. Similar but not the same. Look at letter L and A. They are

by usaphp 7y ago

> Using the exact same proprietary font in their logo was a really dumb idea It’s not the same font. Similar but not the same. Look at letter L and A. They are different

dmix 7y ago
"e" and "a" are the same but the "L" by Nreal is custom. Additionally the "n" in Nreal looks like half of the "m" in Magic. Only the "Nreal" part is using the font FYI and only 3 letters directly overlap (e, a, l). Magic Leaps offers a similar font LominoUI on their site but it isn't entirely the same as the logo font: https://creator.magicleap.com/learn/guides/design-typography https://creator.magicleap.com/learn/guides/design-typography
- usaphp 7y ago
  A is not the same. It looks similar but the cut on the bottom has different angle. Also looking at it closer, even E is not the same. In magic leap the top cutout is bigger than bottom one, in nreal they have the same, equal size.
  - dmix 7y ago
    Oh come on, that logo type is extremely derivative of the Magic Leap one. n/m e, and a were essentially copied. They don't have to be exact copies to be stolen. I'm very pro-theft in design as a learning and inspiration tool but it's extremely stupid when you both copy the logo font while also doing similar IP, when the cofounder worked there previously. It makes it look like they were baiting Magic Leap to complain. Even if the initial complaint is overall quite weak and the whole thing is probably futile.
    - Lazare 7y ago
      > They don't have to be exact copies to be stolen. A font would be covered under copyright so....I mean....legally, they do have to be exact copies, yes. And this one is not, so the entire discussion of the font seem legally irrelevant.
      - dmix 7y ago
        But it's certainly not helping. It amplifies the derivative nature of the whole operation, right from the branding level to the product, regardless of exact legal implications. This stuff matters in personal legacy, industry/media respect, and ultimately branding too. Unless they were purposefully going for the Chinese knock-off look.

by usaphp 7y ago

> Using the exact same proprietary font in their logo was a really dumb idea It’s not the same font. Similar but not the same. Look at letter L and A. They are different

dmix 7y ago

"e" and "a" are the same but the "L" by Nreal is custom. Additionally the "n" in Nreal looks like half of the "m" in Magic. Only the "Nreal" part is using the font FYI and only 3 letters directly overlap (e, a, l). Magic Leaps offers a similar font LominoUI on their site but it isn't entirely the same as the logo font: https://creator.magicleap.com/learn/guides/design-typography https://creator.magicleap.com/learn/guides/design-typography

usaphp 7y ago
A is not the same. It looks similar but the cut on the bottom has different angle. Also looking at it closer, even E is not the same. In magic leap the top cutout is bigger than bottom one, in nreal they have the same, equal size.
- dmix 7y ago
  Oh come on, that logo type is extremely derivative of the Magic Leap one. n/m e, and a were essentially copied. They don't have to be exact copies to be stolen. I'm very pro-theft in design as a learning and inspiration tool but it's extremely stupid when you both copy the logo font while also doing similar IP, when the cofounder worked there previously. It makes it look like they were baiting Magic Leap to complain. Even if the initial complaint is overall quite weak and the whole thing is probably futile.
  - Lazare 7y ago
    > They don't have to be exact copies to be stolen. A font would be covered under copyright so....I mean....legally, they do have to be exact copies, yes. And this one is not, so the entire discussion of the font seem legally irrelevant.
    - dmix 7y ago
      But it's certainly not helping. It amplifies the derivative nature of the whole operation, right from the branding level to the product, regardless of exact legal implications. This stuff matters in personal legacy, industry/media respect, and ultimately branding too. Unless they were purposefully going for the Chinese knock-off look.