Probably because most personal assistant people are female. Women are perceived as more helpful and less threatening, largely because we aren't wired to have t

Probably because most personal assistant people are female. Women are perceived as more helpful and less threatening, largely because we aren't wired to have to fight them. This was tested by Amazon and Microsoft when creating their respective assistants; consumers prefer women as assistants. You can say this is a bad thing, but very few people want their voice assistant to finger-wag at them.