In the 80s, people wanted a desktop with apps, and Microsoft solved for that by just letting everyone make any app they wanted and not playing gatekeeper. An M

In the 80s, people wanted a desktop with apps, and Microsoft solved for that by just letting everyone make any app they wanted and not playing gatekeeper. An MS phone using that model would be interesting. No app store. Just go ahead and run any random app you find on the internet. Probably a security nightmare. But MS used a similar strategy to challenge Apple once before and did really well, security issues notwithstanding. So I'm kind of surprised they didn't make the same play.