The best part is how he fraudulently gamed the market test. > So Montañez assembled a small team of family members and friends, went to the test markets, and b

The best part is how he fraudulently gamed the market test. > So Montañez assembled a small team of family members and friends, went to the test markets, and bought every bag of Hot Cheetos he could find. > “I’d tell the owner, ‘Man, these are great,’” he recalled. “Next week, I’d come back and there’d be a whole rack.”