Customer acquisition. You have a farm of Intel, you know Intel will be back in some years, what will get you to take a risk and bother with having some AMD in t

Customer acquisition. You have a farm of Intel, you know Intel will be back in some years, what will get you to take a risk and bother with having some AMD in there? Less than half the price of the competition. AMD is not trying to get as much money out of it, they're trying to get market share, in a segment of the market where "single product line all identical all across" is a big thing. Last time they were on top they didn't, and Opteron failed to take enough market share (a story that is not as well known because the bigger one was the customer chips and Intel abuses with oem). They don't want a repeat.