It seems to me that if they are trying to gain market-share in the server market, it is wise to price their chips such that the costs for the required chasis-an

It seems to me that if they are trying to gain market-share in the server market, it is wise to price their chips such that the costs for the required chasis-and/or-mb-swap are obviously covered. If they priced at intel-$1k, for instance, many organizations would rule it out because the operational and additional hardware costs to switch would easily dwarf the $1k discount. Sort of like people still buy gas cars even though the long-term economics of electric make so much more sense. The math has to be obviously beneficial (e.g. same sticker price, same range) for the switch to happen en masse.