Perceived value? If their customers value their products at $X and value their competitors less, they should pay more for Apple than their competitors. Some of

Perceived value? If their customers value their products at $X and value their competitors less, they should pay more for Apple than their competitors. Some of this is subjective (branding, UX, etc), other parts have to do with the value add of combining multiple Apple products into one ecosystem (macOS + iOS is more valuable if you use the shared ecosystem). Is it worth spending $1-3k on a Mac if you just want to browse the web? Probably not unless you're really into their branding. Is it worth it if you have an iPhone, iPad, and Apple Watch and use many of Apple's shared services? Probably, and you get even more value out if it if you use popular software that targets macOS like Adobe products. If you're buying the ecosystem, the price is a lot more justifiable. Personally, I don't own any Apple devices and I primarily use Linux, so my only one case for macOS is the iOS simulator and XCode so I can build and do basic tests for apps on that platform. And honestly, since that's the only extra value I'd get from them, their hardware seems a bit overpriced (I'm already paying for the developer license and sharing profits, hardware costs and lack of selection are salt in the wound compared to Android).